Semrush

An all-in-one SEO and AI search platform for keywords, audits and rank tracking.

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Semrush website

What Semrush does

Semrush helps you research keywords, study competitors and track how your site shows up in search and AI answers. It also audits your site and suggests fixes.

Top use cases of Semrush

  1. 1

    Find keywords to target

    Look up search terms your customers use and pick the easiest ones to rank for.

  2. 2

    Spy on competitors

    Check which keywords bring traffic to a rival shop and plan your own pages.

  3. 3

    Track AI visibility

    Check whether your brand is mentioned in AI answers and fix the gaps.

Semrush FAQs

What is Semrush?

Semrush is an all-in-one SEO and AI search platform for keywords, audits and rank tracking. Semrush helps you research keywords, study competitors and track how your site shows up in search and AI answers. It also audits your site and suggests fixes.

Is Semrush free?

Semrush offers a free trial instead of a free plan (try the SEO plan before paying). Paid pricing: SEO plan at $117.33/month (billed yearly).

How much does Semrush cost in India?

Semrush pricing: SEO plan at $117.33/month (billed yearly). Prices on the official site are in US dollars. Prices can change, so check semrush.com for the latest pricing.

What is Semrush best for?

Semrush is best for sEO teams and agencies. People use it to find keywords to target, spy on competitors and track AI visibility.

How to find keywords to target with Semrush?

With Semrush, you can look up search terms your customers use and pick the easiest ones to rank for.

How to spy on competitors with Semrush?

With Semrush, you can check which keywords bring traffic to a rival shop and plan your own pages.

How to track AI visibility with Semrush?

With Semrush, you can check whether your brand is mentioned in AI answers and fix the gaps.

What are the best Semrush alternatives?

Popular alternatives in SEO include Ahrefs, Surfer, Frase and Clearscope. Each has its own free plan and price, so compare them on the tool pages.

Where can I sign up for Semrush?

On its official website, semrush.com.

When were Semrush's price and features last checked?

We checked them on the official site on 23 October 2026. Plans change often, so confirm the latest price on semrush.com before you pay.