Frase
A content tool that researches, writes and optimizes pages for Google and AI search.

What Frase does
Frase turns a topic into a research brief, then helps you write and score the page. It also checks if AI engines cite your content.
Top use cases of Frase
- 1
Build a content brief
Enter a keyword and get a brief based on the top-ranking pages.
- 2
Write in your brand voice
Draft an article that follows your saved tone and style.
- 3
Fix old pages
Spot pages losing rank and update them with suggested changes.
Frase FAQs
What is Frase?
Frase is a content tool that researches, writes and optimizes pages for Google and AI search. Frase turns a topic into a research brief, then helps you write and score the page. It also checks if AI engines cite your content.
Is Frase free?
Frase offers a free trial instead of a free plan (7 days with no credit card). Paid pricing: Starter at $39/month (billed yearly).
How much does Frase cost in India?
Frase pricing: Starter at $39/month (billed yearly). Prices on the official site are in US dollars. Prices can change, so check frase.io for the latest pricing.
What is Frase best for?
Frase is best for content marketers. People use it to build a content brief, write in your brand voice and fix old pages.
How to build a content brief with Frase?
With Frase, you can enter a keyword and get a brief based on the top-ranking pages.
How to write in your brand voice with Frase?
With Frase, you can draft an article that follows your saved tone and style.
How to fix old pages with Frase?
With Frase, you can spot pages losing rank and update them with suggested changes.
What are the best Frase alternatives?
Popular alternatives in SEO include Semrush, Ahrefs, Surfer and Clearscope. Each has its own free plan and price, so compare them on the tool pages.
Where can I sign up for Frase?
On its official website, frase.io.
When were Frase's price and features last checked?
We checked them on the official site on 23 October 2026. Plans change often, so confirm the latest price on frase.io before you pay.