Kuku TV Partners With Flipkart for SuperCoins Rewards
Kuku TV subscribers can earn Flipkart SuperCoins on their plans and spend existing coins inside the Kuku TV app.
Key Takeaways
- Kuku TV and Flipkart announced a SuperCoins partnership on November 13, 2026.
- Plans bought through the Flipkart SuperCoins Rewards Store can earn up to 100% of their value back in SuperCoins.
- Existing SuperCoins can cover up to 30% of an eligible Kuku TV subscription at first.
- Earned coins can be spent on Flipkart Minutes, Cleartrip, Myntra, Shopsy and partner brands.
- The companies said later phases will add renewals, extensions, upgrades and viewing streak rewards.
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Kuku TV, a microdrama streaming platform, has partnered with Flipkart to bring Flipkart SuperCoins rewards to its premium subscriptions. The tie-up, announced on November 13, 2026, lets users earn SuperCoins when they buy a Kuku TV plan and spend their existing SuperCoins inside the Kuku TV app.
Users who subscribe to Kuku TV through the Flipkart SuperCoins Rewards Store can get up to 100% of their subscription value back in SuperCoins. Users can also pay for up to 30% of an eligible Kuku TV subscription with SuperCoins they already hold, using the Kuku TV app.
Kuku TV and Flipkart SuperCoins deal at a glance
| Detail | Value |
|---|---|
| Partners | Kuku TV and Flipkart |
| Announced | November 13, 2026 |
| Earning coins | Up to 100% of the subscription value back in SuperCoins, for plans bought through the Flipkart SuperCoins Rewards Store |
| Spending coins in the app | At first, SuperCoins can cover up to 30% of an eligible subscription |
| Where earned coins can be used | Flipkart Minutes, Cleartrip, Myntra, Shopsy and partners in food, travel and stays |
| How the platforms connect | Through APIs |
| Kuku TV head | Sachin Singh |
How the SuperCoins rewards work on Kuku TV
The SuperCoins that users earn on a Kuku TV plan are credited to their Flipkart accounts. They can then be spent on eligible offerings on Flipkart Minutes, Cleartrip, Myntra and Shopsy, and with partner brands in categories such as food, travel and stays.
The deal also works in the other direction. Users who already have SuperCoins can redeem them directly in the Kuku TV app, and at the start these coins can pay for up to 30% of an eligible subscription. Kuku TV and Flipkart have linked their systems through APIs so that SuperCoins can be used inside the Kuku TV app.
What microdramas on Kuku TV look like
Microdramas are short, vertical video series made mainly for mobile phones. A series usually has 45 to several hundred episodes, and each episode runs for around two minutes. The stories are told in parts, and episodes often end on a cliffhanger.
Kuku TV offers thousands of microdramas in several languages, and its library includes AI-powered shows.
What Kuku TV and Flipkart say the later phases will add
The two companies said the partnership will be expanded in later phases. These phases will add SuperCoins redemption for subscription renewals, extensions and upgrades. The companies also said users will get chances to earn rewards through activities such as viewing streaks and app visits.
Where the Kuku TV and Flipkart tie-up stands now
Kuku TV users can now earn up to 100% of their subscription value back in SuperCoins and use existing coins to cover up to 30% of an eligible plan. Renewals, extensions, upgrades and viewing streak rewards are set for later phases, the companies said. Kuku TV's library has thousands of microdramas in several languages.
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Frequently Asked Questions
What is Kuku TV?
What did Kuku TV announce with Flipkart?
When was the Kuku TV and Flipkart partnership announced?
How many SuperCoins can Kuku TV subscribers earn?
How much of a Kuku TV subscription can be paid with SuperCoins?
How do users redeem SuperCoins on Kuku TV?
Where can SuperCoins earned on Kuku TV be spent?
How are Kuku TV and Flipkart connected technically?
What will later phases of the Kuku TV and Flipkart partnership add?
What are microdramas on Kuku TV?
Who heads Kuku TV?
Does Kuku TV have AI-powered shows?
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