Better Nutrition Gets Soha Ali Khan as an Investor
The actor and author has also joined the biofortified food brand as its brand ambassador and started biofortified farming on the Pataudi family farms in Haryana.
Key Takeaways
- Soha Ali Khan has invested in Better Nutrition and joined as its brand ambassador.
- Biofortified wheat has been planted on about 45 acres of the Pataudi family farms in Haryana.
- The harvest is expected in April 2027 and will go into Better Nutrition's atta.
- Better Nutrition said the partnership plans to add biofortified rice after the wheat harvest.
- Better Nutrition works with more than 24,000 farmers and raised Rs 10 crore in April 2025.
Table of Contents 7 sections
- Better Nutrition and Soha Ali Khan at a glance
- Better Nutrition grows nutrients into the crop through its seeds
- Better Nutrition's journey so far
- Soha Ali Khan on growing more nutritious food at Pataudi
- Better Nutrition's plans for rice and nearby farmers
- Where Better Nutrition stands after Soha Ali Khan's investment
- FAQs
Better Nutrition, a Lucknow-based biofortified food brand, has brought in actor and author Soha Ali Khan as an investor. She has also joined the brand as its brand ambassador, and the two have partnered to introduce biofortified farming on the Pataudi family farms in Haryana.
In the first phase, biofortified wheat has been planted on about 45 acres of the Pataudi farms this rabi season. The harvest is expected in April 2027, and the grain will be used in Better Nutrition's atta products.
Better Nutrition and Soha Ali Khan at a glance
| Detail | Value |
|---|---|
| Company | Better Nutrition |
| Parent company | Greenday Farmer Solutions |
| New investor | Soha Ali Khan, actor and author |
| Her role | Investor and brand ambassador |
| Farm | Pataudi family farms, Haryana |
| First crop | Biofortified wheat on about 45 acres |
| Expected harvest | April 2027 |
| Headquarters | Lucknow |
Better Nutrition grows nutrients into the crop through its seeds
Better Nutrition is the consumer brand of Greenday Farmer Solutions. It was started by Prateek Rastogi and Aishwarya Bhatnagar. The company grows crops from biofortified seeds, which raise the nutrient levels inside the crop itself. This is different from regular fortification, where nutrients are added while the food is being processed.
The wheat being grown at Pataudi has higher levels of iron and zinc. Better Nutrition checks the nutrient levels of its crops with X-ray fluorescence testing. It sells atta, rice, dals and millets, and it works with more than 24,000 farmers.
Better Nutrition's journey so far
| When | Milestone |
|---|---|
| 2022 | Greenday, the parent company, raised Rs 3.1 crore in a round led by IIM Ahmedabad Ventures |
| April 2025 | Raised Rs 10 crore in a seed round from investors including Namita Thapar, Shantanu Deshpande and PV Sindhu |
| 2026 | Actor Varun Dhawan began growing biofortified crops on his own farm with the company |
| November 2026 | Soha Ali Khan joined as an investor and brand ambassador |
PV Sindhu is also an investor in the company and one of its brand ambassadors.
Soha Ali Khan on growing more nutritious food at Pataudi
"Farming has always been part of life at Pataudi, and this land holds so many memories for our family. What excites me about biofortification is that it makes the food itself more nutritious, without changing what we eat."
"Our focus has always been on improving the nutritional quality of everyday staples through better seeds, farming practices and scientific testing."
Better Nutrition's plans for rice and nearby farmers
Better Nutrition said the partnership plans to add biofortified rice after the first wheat harvest. The company also said it is exploring ways to encourage farmers in villages near the Pataudi farms to adopt biofortified seeds. Better Nutrition said it is opening its farming model to private landowners.
Where Better Nutrition stands after Soha Ali Khan's investment
Better Nutrition now counts Soha Ali Khan and PV Sindhu among its investors and brand ambassadors. It raised Rs 10 crore in its April 2025 seed round and works with more than 24,000 farmers. The first biofortified wheat from the Pataudi farms is expected to be harvested in April 2027.
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Frequently Asked Questions
What is Better Nutrition?
Who is Better Nutrition's new investor?
What role has Soha Ali Khan taken at Better Nutrition?
Where is Better Nutrition's farming partnership with Soha Ali Khan?
How many acres of biofortified wheat has Better Nutrition planted at Pataudi?
How will Better Nutrition use the wheat from the Pataudi farms?
When will the Pataudi wheat grown with Better Nutrition be harvested?
How does Better Nutrition make its food more nutritious?
Who founded Better Nutrition?
Which company owns Better Nutrition?
How much has Better Nutrition raised before?
Who else has invested in Better Nutrition?
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