Top use cases
Generate ad images
Make ad images with AI models from several makers.
Make ad videos
Build videos with a visual workflow of linked steps.
Keep ads on brand
Apply brand standards so every team makes safe, on-brand content.
Pencil FAQs
What is Pencil?
Pencil is an AI platform that makes marketing ads and content with many AI models. Pencil brings AI models from several makers into one platform for marketing content. It uses visual workflows and brand-safe agents to make images and videos.
Is Pencil free?
Pencil offers a free trial instead of a free plan (create six ads through a guided experience). Paid pricing: Core at $14 per month, billed monthly.
How much does Pencil cost in India?
Pencil pricing: Core at $14 per month, billed monthly. Prices on the official site are in US dollars. Prices can change, so check trypencil.com for the latest pricing.
What is Pencil best for?
Pencil is best for marketing teams and enterprises. People use it to generate ad images, make ad videos and keep ads on brand.
How to generate ad images with Pencil?
With Pencil, you can make ad images with AI models from several makers.
How to make ad videos with Pencil?
With Pencil, you can build videos with a visual workflow of linked steps.
How to keep ads on brand with Pencil?
With Pencil, you can apply brand standards so every team makes safe, on-brand content.
What are the best Pencil alternatives?
Popular alternatives in Ads & Ad Creatives include Anyword, Predis.ai, Madgicx and AdCreative.ai. Each has its own free plan and price, so compare them on the tool pages.
Where can I sign up for Pencil?
On its official website, trypencil.com.
When were Pencil's price and features last checked?
We checked them on the official site on 1 November 2026. Plans change often, so confirm the latest price on trypencil.com before you pay.