Top use cases
Enrich a lead list
Check several data providers in turn to fill in missing emails and company details.
Score target accounts
Rank prospects using intent, engagement and other buying signals.
Personalise cold emails
Use AI research on each prospect to draft a relevant first message.
Clay FAQs
What is Clay?
Clay is a GTM platform that pulls lead data from many sources and drafts outreach with AI. Clay brings data from many providers into one table. AI research agents then score accounts and draft personal outreach.
Is Clay free?
Yes, Clay has a free plan: 100 data credits a month. Paid pricing: Launch at $167/month (billed yearly).
How much does Clay cost in India?
Clay pricing: Launch at $167/month (billed yearly). Prices on the official site are in US dollars. Prices can change, so check clay.com for the latest pricing.
What is Clay best for?
Clay is best for sales and marketing teams. People use it to enrich a lead list, score target accounts and personalise cold emails.
How to enrich a lead list with Clay?
With Clay, you can check several data providers in turn to fill in missing emails and company details.
How to score target accounts with Clay?
With Clay, you can rank prospects using intent, engagement and other buying signals.
How to personalise cold emails with Clay?
With Clay, you can use AI research on each prospect to draft a relevant first message.
What are the best Clay alternatives?
Popular alternatives in Sales include Apollo.io, Gong, Salesloft and Lusha. Each has its own free plan and price, so compare them on the tool pages.
Where can I sign up for Clay?
On its official website, clay.com. You can start on the free plan.
When were Clay's price and features last checked?
We checked them on the official site on 27 October 2026. Plans change often, so confirm the latest price on clay.com before you pay.