Nykaa to Buy 82% of Simply Nam for Up to Rs 33 Crore
Nykaa's board approved buying the makeup brand started by Namrata Soni, who keeps 18%.
Key Takeaways
- Nykaa is buying an 82% stake in Simply Nam for up to Rs 33 crore.
- Namrata Soni keeps 18% and stays as chief product officer.
- Simply Nam's turnover was Rs 16.99 crore in FY26, up about 77%.
- The deal is expected to close in the third quarter of FY27.
Table of Contents 6 sections
Nykaa, run by FSN E-Commerce Ventures, is buying an 82% stake in Simply Nam, the makeup brand started by celebrity makeup artist Namrata Soni. The price is up to Rs 33 crore, and the deal was approved by Nykaa's board.
Soni keeps the other 18% and stays with the brand as co-founder and chief product officer. The deal is expected to complete in the third quarter of FY27, subject to closing conditions.
Simply Nam deal at a glance
| Detail | Simply Nam |
|---|---|
| Buyer | FSN E-Commerce Ventures (Nykaa) |
| Company being bought | Simply Nam Beauty Private Limited |
| Stake being bought | 82% |
| Price | Up to Rs 33 crore |
| Stake Namrata Soni keeps | 18% |
| Soni's role after the deal | Co-founder and chief product officer |
| Expected completion | Third quarter of FY27, subject to closing conditions |
| Sector | Makeup and beauty |
How Simply Nam grew from a 2020 start-up to a Rs 17 crore brand
Simply Nam was founded in 2020 by Namrata Soni and Bozzil, a venture studio. It sells makeup.
It reached Rs 16.99 crore in FY26, up about 77% from Rs 9.61 crore in FY25.
| When | What happened |
|---|---|
| 2020 | Namrata Soni and venture studio Bozzil found Simply Nam |
| FY25 | Turnover of Rs 9.61 crore |
| FY26 | Turnover of Rs 16.99 crore |
| 4 November 2026 | Nykaa's board approves buying 82% of the company |
Where Simply Nam will sit among Nykaa's own makeup brands
Simply Nam will join Nykaa's own makeup brands, which include Nykaa Cosmetics and Kay Beauty.
Namrata Soni will stay involved in product development, brand strategy, marketing, content and education at Simply Nam.
What Nykaa has announced about closing the Simply Nam deal
Nykaa said the acquisition is expected to be completed in the third quarter of FY27, which runs from October to December 2026, subject to applicable closing conditions.
Where Simply Nam stands as Nykaa takes the majority
Simply Nam's turnover reached Rs 16.99 crore in FY26. Namrata Soni will hold 18% of the company and remain its chief product officer after the deal.
Nykaa had 338 beauty stores across 111 cities as of 30 September 2026, and it expects to complete the Simply Nam purchase in the third quarter of FY27.
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Frequently Asked Questions
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