Hyeglo Beauty Raises Rs 7 Crore in Seed Round Led by Sauce
The Delhi-based makeup brand founded by ex-Nykaa executive Kanupriya Ahluwalia closed a seed round led by Sauce.
Key Takeaways
- Hyeglo Beauty raised Rs 7 crore in a seed round led by Sauce.
- Giga Capital, Consumer Collective, The Patient Capital and Reckitt's Arjun Purkayastha also invested.
- Founder and CEO Kanupriya Ahluwalia has worked at Nykaa, Kay Beauty, Noon and Namshi.
- The Delhi-based brand sells makeup built around skincare ingredients.
- The company said the funds will go to R&D, new launches, brand building and hiring.
Table of Contents 9 sections
- Hyeglo Beauty funding at a glance
- What Hyeglo Beauty does
- Hyeglo Beauty's journey so far
- Kanupriya Ahluwalia's background before Hyeglo Beauty
- Yash Dholakia of Sauce on brands that create a category
- What Hyeglo Beauty says it will do with the Rs 7 crore
- Where Hyeglo Beauty stands after its seed round
- More funding news
- FAQs
Delhi-based beauty brand Hyeglo Beauty has raised Rs 7 crore in a seed round led by Sauce.
Giga Capital, Consumer Collective and The Patient Capital also joined the round, along with Arjun Purkayastha, SVP and MD for Greater China and North Asia at Reckitt. The brand was started by Kanupriya Ahluwalia, a former Nykaa executive.
Hyeglo Beauty funding at a glance
| Detail | Hyeglo Beauty |
|---|---|
| Amount | Rs 7 crore |
| Round | Seed |
| Lead investor | Sauce |
| Other investors | Giga Capital, Consumer Collective, The Patient Capital, Arjun Purkayastha (Reckitt) |
| Sector | Beauty and personal care (direct-to-consumer) |
| City | Delhi |
What Hyeglo Beauty does
Hyeglo Beauty is a direct-to-consumer brand that makes makeup with active ingredients usually found in skincare. It calls this approach "skinified" beauty, and it began with makeup.
Hyeglo Beauty's journey so far
| When | Milestone |
|---|---|
| November 2026 | Raises Rs 7 crore in a seed round led by Sauce |
Kanupriya Ahluwalia's background before Hyeglo Beauty
Ahluwalia is the founder and CEO of Hyeglo Beauty. She has about nine years of experience in the beauty industry across India and the Middle East, including stints at Nykaa, Kay Beauty, Noon and Namshi.
Yash Dholakia of Sauce on brands that create a category
"The most valuable consumer brands create the category they go on to lead"
What Hyeglo Beauty says it will do with the Rs 7 crore
Hyeglo Beauty said it will use the funds for research and development, new product launches, brand building and hiring.
Where Hyeglo Beauty stands after its seed round
The brand is based in Delhi and sells makeup built around skincare ingredients, with Sauce as its lead investor. The company said it plans to extend its portfolio across colour and care.
More funding news
Frequently Asked Questions
How much did Hyeglo Beauty raise?
Who led Hyeglo Beauty's funding round?
Who else invested in Hyeglo Beauty?
What does Hyeglo Beauty do?
Who founded Hyeglo Beauty?
How will Hyeglo Beauty use the funding?
Where is Hyeglo Beauty based?
What does Hyeglo Beauty sell?
When did Hyeglo Beauty announce its seed round?
What is Kanupriya Ahluwalia's background?
How does Hyeglo Beauty describe its approach to makeup?
Who is Sauce?
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