Amul Raises Milk Prices by Rs 2 to Rs 4 Per Litre
GCMMF has raised Amul fresh pouch milk prices across India from November 12, citing higher fodder, feed and fuel costs.
Key Takeaways
- Amul fresh pouch milk costs Rs 2 to Rs 4 more per litre across India from November 12, 2026.
- Amul Taaza is up Rs 2 per litre and Amul Gold is up Rs 4 per litre.
- GCMMF cited higher costs of fodder, cattle feed ingredients, packaging film and fuel.
- Amul last raised milk prices by Rs 2 per litre on May 14, 2026.
- Mother Dairy raised its liquid milk prices by Rs 2 to Rs 4 per litre on the same day.
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Amul has raised the price of its fresh pouch milk by Rs 2 to Rs 4 per litre across India, effective Thursday, November 12, 2026. The Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells milk under the Amul brand, announced the increase in a statement on Wednesday, November 11.
GCMMF said prices of fresh pouch milk have gone up by 4 to 5 per cent in its major milk variants and packs. Amul Taaza toned milk, its largest-selling variant with 3 per cent milk fat, costs Rs 2 more per litre, while Amul Gold with 6 per cent milk fat costs Rs 4 more per litre. Mother Dairy also raised its liquid milk prices by Rs 2 to Rs 4 per litre from the same day.
Amul's November milk price increase at a glance
| Detail | Value |
|---|---|
| Company | Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells milk as Amul |
| Increase | Rs 2 to Rs 4 per litre on fresh pouch milk |
| Amul Taaza (3% milk fat) | Up Rs 2 per litre, a 3.3% rise, as stated by GCMMF |
| Amul Gold (6% milk fat) | Up Rs 4 per litre, a 5.5% rise, as stated by GCMMF |
| Overall rise | 4 to 5 per cent across major variants and packs |
| Where | Across India |
| Effective from | November 12, 2026 |
Fodder, feed and fuel costs behind Amul's price revision
GCMMF said the increase follows a steep rise in the input costs of producing and processing milk. It pointed to a significant increase during the year in the cost of green and dry fodder, cattle feed ingredients, milk packaging film and fuel. The cooperative also linked the move to low and uneven rainfall in Gujarat and many other parts of India.
According to GCMMF, its member unions have raised the procurement price paid to farmers by 4 to 5 per cent in the last one year. The federation said 80 per cent of the money collected from consumers through the Amul cooperative structure goes back to its 36 lakh milk producers.
Amul's second milk price increase of 2026
Amul last raised milk prices in May 2026, when it added Rs 2 per litre across India from May 14.
| When | What happened |
|---|---|
| May 14, 2026 | Amul raised fresh pouch milk prices by Rs 2 per litre across India |
| November 12, 2026 | Amul raised fresh pouch milk prices by Rs 2 to Rs 4 per litre |
GCMMF on paying farmers more for their milk
"The price of our largest-selling Amul Taaza toned milk with 3 per cent milk fat has been increased by only Rs 2 per litre (3.3 per cent increase) and Amul Gold Milk with 6 per cent milk fat by Rs 4 per litre (5.5 per cent rise)"
"In the current challenging environmental circumstances due to low and uneven rainfall in Gujarat as well as many parts of India, we are constrained to increase the consumer price of milk to pay better prices to our producers and support them in these difficult times"
Mother Dairy's new milk prices in Delhi-NCR
Mother Dairy, the largest milk supplier in Delhi-NCR, revised prices of its liquid milk variants by Rs 2 to Rs 4 per litre from November 12.
| Mother Dairy variant (Delhi-NCR) | Old price per litre | New price per litre |
|---|---|---|
| Full cream milk (pouched) | Rs 72 | Rs 76 |
| Toned milk (pouched) | Rs 60 | Rs 62 |
| Toned milk (bulk vended) | Rs 58 | Rs 60 |
| Double toned milk | Rs 54 | Rs 56 |
| Cow milk | Rs 62 | Rs 65 |
Where Amul's milk prices stand after the November hike
From November 12, Amul Taaza costs Rs 2 more per litre and Amul Gold costs Rs 4 more per litre across India, on top of the Rs 2 per litre increase from May 14. GCMMF said a major portion of the higher retail price will go back to milk producers, and that 80 per cent of what consumers pay already reaches its 36 lakh producers.
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