Pluckk, a digital-first fresh food and clean-label FMCG brand, has raised Rs 100 crore in a Series A1 funding round led by existing investor Euro Gulf Investment, as the company looks to scale operations and turn EBITDA positive within the next year.
The latest infusion takes the company’s total funding to $26 million and comes amid steady growth, with Pluckk reporting an average 25% year-on-year increase over the past two years, according to a company statement.
The Mumbai-based startup plans to deploy the capital toward expanding into offline retail, entering international markets, and strengthening its technology stack, particularly across artificial intelligence-led supply chain and demand forecasting systems.
Founded in 2021, Pluckk began as a premium farm-to-door fruits and vegetables platform and has since expanded into a broader clean-label FMCG portfolio, including cold-pressed juices, frozen foods, snacks, and meal kits. The company currently operates in more than 50 cities and is integrated with six quick-commerce platforms.
Chief Executive Officer Pratik Gupta said the company is seeing strong repeat usage and word-of-mouth growth, which he expects will help drive the business toward profitability. “We are focused on delivering clean, high-quality food without compromising on taste or convenience,” he said.
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Pluckk said it served around 10 million households in FY26 and aims to double that reach over the next 12 months, with a sharper push into Tier II cities and offline channels. International expansion is also on the roadmap within the next six months.
The company is also investing in building an AI-driven ecosystem to improve product innovation, automate quality control, and enable personalised nutrition through in-house certified nutritionists.
Pluckk reported an annualised revenue run rate of over Rs 100 crore in FY25 and delivers more than 24 million products annually. It operates sub-brands including Kook by Pluckk and Upnourish by Pluckk, targeting everyday meals and functional nutrition segments.
The fundraise comes as consumer demand for clean-label and health-focused food products continues to rise in India, prompting startups like Pluckk to expand beyond fresh produce into higher-margin packaged categories.
Edited by Megha Reddy
Original Article
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