India’s premium and authentic staples brand specializing in A2 Gir cow ghee and organic pantry, has secured investment from Aman Gupta through SailThru Ventures. Founded by content creator and entrepreneur Gaurav Taneja (Flying Beast) along with Ankur Tyagi and Sumit Mishra, the brand is building a strong presence in India’s premium health and wellness food segment.
Rosier Foods is built on a strong foundation of traditional Indian food wisdom, offering products crafted using Vedic processes. Its flagship A2 Gir cow ghee is prepared using the bilona method, involving slow heating in earthen pots to preserve nutritional integrity and authenticity. The brand also offers a range of products including raw honey, Amlaprash (Chyawanprash), and other organic pantry essentials.
India’s health and wellness food segment is witnessing a strong shift, driven by rising consumer awareness around clean-label products, traceability, and traditional nutrition. The organic and natural foods market in India is estimated to grow at a CAGR of ~25 – 30% over the next few years, with premium categories such as A2 dairy, raw honey, and Ayurvedic formulations growing even faster. As consumers move away from processed foods toward more authentic and functional alternatives, this shift is enabling a new wave of direct-to-consumer brands built on transparency, farmer partnerships, and indigenous sourcing—creating significant opportunities for brands like Rosier Foods.
Rosier Foods has demonstrated strong financial discipline alongside growth, with a healthy ARR trajectory driven by increasing consumer adoption and repeat purchase behaviour. Currently the brand is doing INR 100 crores ARR and planning to close FY 27 at INR 150 crores The company is currently operating at a net profit margin of 5-6 %, reflecting a sustainable and capital-efficient business model. Built on a farm-to-table approach, Rosier Foods works closely with farmers to ensure end-to-end control over sourcing, quality, and supply chain, enabling both consistency in product quality and improved unit economics.
The company plans to strategically deploy the fresh capital towards strengthening its sourcing and supply chain capabilities, expanding its farmer network, and investing in brand building and customer acquisition. A key focus area will be scaling its farm-to-table ecosystem by deepening partnerships with farmers and enhancing backend infrastructure to ensure consistent quality at scale. Additionally, Rosier Foods will invest in product innovation and portfolio expansion across high-growth wellness categories, while further building its direct-to-consumer presence and distribution footprint across India.
At its core, Rosier Foods is committed to supporting Indian farmers and promoting the preservation of indigenous desi cow breeds. By creating a direct farm-to-consumer ecosystem, the brand aims to ensure quality, transparency, and fair value for its farming partners.
Aman Gupta said: “Consumers today are increasingly conscious about what they consume, and brands like Rosier Foods are addressing this shift with authenticity and purpose. Their focus on Vedic processes, quality sourcing, and farmer empowerment makes this a compelling opportunity. Through SailThru Ventures, we are excited to partner with Rosier Foods as they scale and build a trusted nutrition brand.”
Gaurav Taneja, Sumit Mishra and Ankur Tyagi, Co-founders, Rosier Foods, said:Our vision with Rosier Foods is to bring back the purity and nutritional richness of traditional Indian foods while building a brand rooted in quality, transparency, and farmer welfare. This partnership with Aman Gupta and SailThru Ventures strengthens our mission to scale responsibly, expand our reach, and create a meaningful impact while staying true to our roots.”
With increasing consumer preference for clean-label, traditionally crafted food products, Rosier Foods is well-positioned to tap into India’s fast-growing health and wellness segment.
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