When Suparna Singh and her co-founders left NDTV to build Frammer AI in 2023, the pitch was simple: media companies spend far too much time and money on video workflows that AI can do better. Two years in, that bet is paying off — this time, in the Philippines.
Frammer AI has signed ABS-CBN, one of the largest media conglomerates in Asia, as its latest client. The partnership covers AI integration across all of ABS-CBN's video processing and editing workflows — but the headline is what it displaces: Frammer has replaced Wildmoka, a well-established European platform long considered the standard for live stream production, packaging, and delivery at major broadcasters.
For a two-year-old Indian startup, knocking out an industry veteran at a network of ABS-CBN's scale is a significant statement.
What Frammer brings to ABS-CBN
The deployment will give ABS-CBN a unified system for both live and edited video workflows — something it previously managed across separate platforms. Frammer will also support content creation in multiple languages, including English and Tagalog, enabling the network to produce and distribute video faster across social media platforms.
Rab Mukraj, Global CTO of ABS-CBN Group, said the company was drawn to Frammer's ability to handle complex content with speed and accuracy. The two organisations also plan to co-build new technology to expand ABS-CBN's video capabilities — suggesting the relationship is more than a vendor contract.
The NDTV connection
Frammer AI was founded by the former management team of NDTV, one of India's most recognised news networks. That pedigree gave the startup credibility in the media technology space from day one — they weren't learning the industry, they were coming from inside it.
The company currently works with entertainment, sports, and news publishers across multiple geographies and languages. ABS-CBN represents its most prominent international win to date, and a meaningful step in building a global client base anchored in credibility rather than just price.
Why this matters for Indian AI startups
India has produced several strong SaaS and enterprise software companies that expanded internationally. AI-native startups doing the same in specialised verticals — and displacing established global players in the process — is still relatively rare.
Frammer's win at ABS-CBN signals something broader: that Indian AI companies built around deep domain expertise (not just general-purpose AI) can compete and win against established Western competitors in complex, high-stakes deployments.
CEO Suparna Singh said the goal is straightforward — to ensure every video meets its intended audience. At ABS-CBN, which connects Filipinos worldwide through news, information, and entertainment across television and radio, that's a large and demanding brief.
Original Article
(Disclaimer – This post is auto-fetched from publicly available RSS feeds. Original source: Yourstory. All rights belong to the respective publisher.)
