At the Global Fintech Fest (GFF) 2025, PhonePe Payment Gateway (PhonePe PG) unveiled its Subscription IQ, powered by UPI AutoPay on RuPay Credit Cards, in collaboration with JioHotstar. This initiative allows customers to set up UPI AutoPay mandates via RuPay Credit Cards, providing a seamless and reliable way to manage recurring subscription payments.
Traditionally, UPI AutoPay mandates were linked directly to bank accounts, which meant payments could fail if the account balance was low on the debit date. Enabling UPI AutoPay on RuPay Credit Cards gives customers the flexibility to route their subscription payments through a credit line, ensuring uninterrupted access to services like JioHotstar without worrying about failed renewals due to insufficient funds.
For merchants and businesses, this might translate into fewer payment failures, lower customer drop-offs, and a smoother subscription experience. The solution supports multiple recurring payment modes: from UPI AutoPay to eNACH and card-based recurring billing, giving merchants a single platform to manage all types of subscription payments efficiently.
Ankit Gaur, Head – Payment Gateway & Online Merchants, PhonePe, said the launch aims to give users a simple and reliable way to manage recurring payments. “They can set up AutoPay once, enjoy uninterrupted access to services, and cancel anytime as per their choice. For merchants, this feature ensures higher payment reliability and smoother transactions.”
He added that by bringing RuPay Credit Cards to UPI AutoPay, he company is giving the ecosystem a solution that is simple for users, reliable for businesses, and built for scale.
A JioHotstar spokesperson said the company’s priority is to deliver a seamless entertainment experience to our subscribers. “This partnership ensures our users enjoy uninterrupted access to their favorite shows and movies, and brings both convenience and reliability to subscription payments.”
This new capability will soon be available to more businesses through PhonePe PG’s Subscription Suite, paving the way for more reliable and customer-friendly recurring payments across India.
(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)
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