Let's Game Now Raises Rs 30 Crore Backed by Anand Mahindra
Anand Mahindra and a UAE-based family office back the esports company's Rs 30 crore round for the Indian Super Gaming League.
Key Takeaways
- Let's Game Now announced a Rs 30 crore raise on 28 October 2026.
- Anand Mahindra and a UAE-based family office are among the investors.
- The money is for building the Indian Super Gaming League (ISGL).
- The company has not disclosed its valuation or the round's stage.
- Let's Game Now was founded in 2018 by Santanu Basu.
Esports and gaming company Let's Game Now has raised Rs 30 crore in a funding round that includes Anand Mahindra, the chairman of the Mahindra Group, and a UAE-based family office. The money will go towards building the Indian Super Gaming League (ISGL), a franchise-based league run by the company.
The company has not disclosed the round's stage, its valuation or how much each investor put in.
Let's Game Now funding at a glance
| Detail | Let's Game Now |
|---|---|
| Amount | Rs 30 crore |
| Investors | Anand Mahindra and a UAE-based family office |
| Sector | Esports and gaming |
| Use of funds | Developing the Indian Super Gaming League (ISGL) |
| Valuation and round stage | Not disclosed |
What Let's Game Now does
Let's Game Now runs gaming events, esports tournaments and brand activations. It was founded in 2018 by Santanu Basu.
The company says it has organised more than 2,000 events, served more than 30 clients and reached more than 50 million people across 18 countries. It also reports a community of more than 1.4 million members and a network of more than 400 colleges across 80 cities.
How the Indian Super Gaming League turns tournaments into a franchise league
ISGL is a franchise-based league that combines competitive gaming, sports, entertainment and technology.
Anand Mahindra is associated with the Pro Kabaddi League. India's gaming market is valued at about $3.8 billion and is projected to reach $9.2 billion by FY29, according to market research cited in the reports.
Let's Game Now journey so far
| When | Milestone |
|---|---|
| 2018 | Let's Game Now is founded by Santanu Basu |
| October 2026 | The company raises Rs 30 crore from Anand Mahindra and a UAE-based family office |
What Let's Game Now says it will do with the money
The company said that the fresh funds will be used to accelerate the development of the Indian Super Gaming League.
Where Let's Game Now stands after the Rs 30 crore round
Let's Game Now has been running gaming events since 2018 and says it has organised more than 2,000 of them. Its new investors include Anand Mahindra and a UAE-based family office. The company said the money will go into building ISGL.
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