L Catterton Invests in Glance to Grow Its AI Shopping in the US
The consumer-focused firm makes a strategic investment in the InMobi-backed AI shopping platform.
Key Takeaways
- L Catterton made a strategic investment in Glance.
- The amount and terms were not disclosed.
- L Catterton says it will support Glance's expansion, especially in the US.
- Glance is available on millions of US devices through Samsung, Motorola and DIRECTV.
- Glance is backed by InMobi, and also by Google, Jio Platforms and Mithril Capital.
L Catterton, a global consumer-focused investment firm, has made a strategic investment in Glance, the AI shopping platform backed by InMobi. L Catterton says it will support Glance's expansion, with a particular focus on the US.
The amount and other terms were not disclosed. L Catterton says it will bring its consumer and category expertise, its operating capabilities and its global network to Glance.
Glance and L Catterton at a glance
| Detail | Glance |
|---|---|
| Investor | L Catterton |
| Type of deal | Strategic investment |
| Amount and terms | Not disclosed |
| Focus market | The US |
| Existing backers | Google, Jio Platforms and Mithril Capital (InMobi also backs Glance) |
| Founder and CEO | Naveen Tewari |
| US partners | Samsung, Motorola and DIRECTV |
What Glance does
Glance is an AI-powered personal shopping platform. It uses agentic AI to learn what a user likes and then recommends relevant products.
The platform works across smartphones, connected TVs and other digital screens, so people can go from discovering a product to buying it on devices they already use. Through its partners Samsung, Motorola and DIRECTV, it is available on millions of devices in the US.
Glance's US timeline
| When | Milestone |
|---|---|
| June 2025 | Glance launches a lock screen version of Glance AI for Samsung Galaxy users in the US, through the Samsung Galaxy Store |
| 26 October 2026 | L Catterton announces a strategic investment in Glance |
What L Catterton CEO Scott Dahnke said
"Agentic commerce is fundamentally changing how consumers discover and shop for products."
What L Catterton says it will bring to Glance
L Catterton says it will support Glance's expansion, especially in the US, using its consumer industry knowledge, operating capabilities and global network. The firm has not shared how much it has put in or what stake it holds.
