Honasa Elevates Vipul Maheshwari to CPTO for Its AI Push
Vipul Maheshwari will lead product, technology, engineering and analytics at the Mamaearth parent.
Key Takeaways
- Honasa Consumer has named Vipul Maheshwari Chief Product and Technology Officer.
- He will oversee product, technology, engineering and analytics.
- His focus is AI-led transformation and agentic AI.
- He has spent about six years at Honasa.
- Before Honasa, he worked at Delhivery and Global Analytics India.
Honasa Consumer, the listed parent of Mamaearth, has named Vipul Maheshwari its Chief Product and Technology Officer (CPTO). He will lead the company's push into AI and agentic AI.
Maheshwari will oversee product, technology, engineering and analytics. He has spent about six years at Honasa, building its data and product capabilities.
Honasa's CPTO appointment at a glance
| Detail | Honasa Consumer |
|---|---|
| Who | Vipul Maheshwari |
| New role | Chief Product and Technology Officer (CPTO) |
| Announced | October 23, 2026 |
| Areas he oversees | Product, technology, engineering and analytics |
| Focus | AI-led transformation and agentic AI |
| Time at Honasa | About six years |
| Education | Master's in Mathematics and Computer Science, IIT Delhi |
Who Vipul Maheshwari is and where he worked before
Maheshwari holds a master's degree in Mathematics and Computer Science from IIT Delhi. Before Honasa, he worked at logistics company Delhivery and at Global Analytics India Pvt. Ltd. on data-driven business solutions and analytics.
At Honasa, he has worked on the data and product side of the business for about six years. Honasa runs consumer brands including Mamaearth, The Derma Co., Aqualogica, BBLUNT, Dr. Sheth's and Staze.
| When | What happened |
|---|---|
| About six years before October 2026 | Maheshwari joined Honasa |
| October 23, 2026 | Honasa names him Chief Product and Technology Officer |
Varun Alagh on why technology matters to Honasa's growth
"Technology has always been an important enabler of our growth"
Vipul Maheshwari on moving from tools to AI agents
"moving from tools that provide information to intelligent systems that can execute workflows"
Honasa wants AI that does tasks, not just reports
Honasa is building AI tools and workflows to automate tasks and speed up decisions across its beauty and personal care brands. It is also exploring agentic systems, which can handle multi-step processes, and says they will work with appropriate human oversight.
Why a single owner for product, tech and data matters to brand builders
Putting product, technology, engineering and analytics under one leader gives AI projects a single owner. For consumer brands with many products and channels, that can shorten the path from data to a decision.
Can Honasa show real results from agentic AI?
The company has not shared figures on what its AI work has delivered so far. Watch for the first agent-led workflows and for any measurable business impact.
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Frequently Asked Questions
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