Social media unicorn ShareChat has onboarded Google’s head of industry and ecommerce Neha Markanda as chief business officer for both its ShareChat and Moj platforms.
Markanda will be stepping into Gaurav Jain’s role, who quit ShareChat in June.
In her new role, Markanda will lead the company’s revenue strategy, boost growth and foster ties with stakeholders across India, ShareChat said in a statement.
Earlier, she spearheaded Google India’s health strategy while also driving business transformation and AI-led solutions in both retail and health tech.
“Neha Markanda’s expertise at brand building, deep understanding of problems that marketers face, the way brands measure return on spends, and proven ability to deliver business growth make her an invaluable addition to our leadership team,” said ShareChat cofounder Ankush Sachdeva.
Bringing more than 22 years of experience, Markanda has previously served as Facebook’s head of business marketing for three years. Her career also spans roles in GSK Consumer Healthcare India, HCL Technologies and ITC Limited, among others.
“I look forward to working with the talented teams here to further enhance our offerings and support the business growth ambitions of our partners…,” said Markanda.
Founded in 2015 by Sachdeva, Bhanu Pratap Singh and Farid Ahsan, ShareChat is a social networking platform which provides space to share multilingual content in India. Its parent company, Mohalla Tech, also owns TikTok alternative Moj.
Notably, in 2023, Singh and Ahsan exited the startup, however, they remain on its board.
In February, two senior executives at ShareChat, Anurag Verma and Shashank Shekhar, resigned from their positions, sources close to the development told Inc42. While Shekar was looking to continue with his entrepreneurial journey, Verma was aiming to work in a more “peaceful” environment, an ET report said.
In a statement, a ShareChat spokesperson said, “We would like to thank both – Anurag Verma and Shashank Shekhar – for their immense contribution towards building an efficient and sustainable business and wish them the best in their future endeavours. They will be part of the organisation till April for a seamless transition and handover of responsibilities.”
Earlier this year, ShareChat launched its first AI centre of excellence in Southeast Asia in Singapore. It was the company’s third such facility in the AI space outside India, after the US and the UK.
In October last year, the company’s parent entity launched a social media app ‘Vibely’ to connect with new users. It also raised $65 Mn in debt funding from EDBI, Lightspeed, Temasek, Alkeon Capital, Moore Strategic Ventures, HarbourVest amid a funding crunch last year. ShareChat raised these funds by issuing convertible debentures.
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