PhonePe and OpenAI have partnered to integrate ChatGPT into its consumer and merchant apps, expanding access to generative AI tools for users across India.
The collaboration will make ChatGPT discoverable within the PhonePe app, PhonePe for Business, and the wider PhonePe ecosystem, including the Indus Appstore. The companies on Thursday said the integration is designed to help users access AI-powered assistance for tasks such as travel planning and shopping.
“At PhonePe, we have spent years building the foundational layers for digital services at population scale… We are excited to partner with OpenAI to begin this journey,” said Rahul Chari, Founder, Whole-time Director and CTO of PhonePe.
Oliver Jay, Head of International at OpenAI, said the partnership is “a significant milestone” in expanding AI accessibility in India.
The move follows a similar effort by Paytm earlier this year. One97 Communications, Paytm’s parent company, partnered with San Francisco–based Perplexity AI to embed AI-powered search features in its app, offering real-time insights on financial decisions and market trends.
Both companies are positioning these integrations as a step toward broader consumer adoption of AI-driven services in the Indian digital ecosystem.
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OpenAI to give Indian users free ChatGPT Go for a year
India’s major telecom and tech players have spent the past year rolling out aggressive AI-access offers to drive mass adoption.
Reliance and Google recently announced an 18-month free offer of Google AI Pro for Jio users, a bundle valued at about Rs 35,100 per subscriber. The package includes access to Google’s Gemini 2.5 Pro model, advanced image and video generation tools, research features through Notebook LM, and 2 TB of cloud storage.
The giveaway is tied to a wider partnership between Reliance Intelligence and Google Cloud. Under the deal, Reliance becomes a strategic go-to-market partner for Gemini Enterprise, Google’s agentic AI platform for businesses.
Airtel has taken a similar path earlier this year. The telecom giant partnered with Perplexity to offer a complimentary 12-month subscription to Perplexity Pro for its 360 million customer base across mobile, Wi-Fi, FWA, and DTH services.
OpenAI has also stepped up its India push. The company announced that users who subscribe during a limited promotional period beginning November 4 will receive a free one-year subscription to ChatGPT Go, its consumer-tier plan powered by GPT-5.
Edited by Suman Singh
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