The Kenko Life, a Bengaluru-based food subscription startup, has raised an undisclosed seed round led by Rainmatter, with participation from Kaleyra Co-founder Aniketh Jain. The company said it will use the funding to deepen its presence in Bengaluru, expand into Hyderabad, and invest in technology and new product lines.
Founded in 2023 by Neeraj Kumar and Vivek Chandran, Kenko offers subscription-based, nutritionist-backed meals and desserts built on calorie and macro tracking. The company operates four cafés, serves over 800 active subscribers, and delivers more than 21,000 meals a month. It has reported 300% year-on-year topline growth, buoyed by repeat purchases from health-conscious urban consumers.
Neeraj Kumar, Kenko’s founder, said the company’s focus is on making everyday eating effortless. “People don’t want another diet chart. They want food that fits into their day, not the other way around,” he said.
Kenko plans to roll out a consumer app that personalises meal plans using nutrition and consumption data, expand its dessert portfolio with clean-ingredient, no-sugar options, and introduce standardised, high-protein Indian thalis. The company also intends to strengthen its kitchen capacity, delivery systems, and eco-friendly packaging, while scaling nutrition counselling services.
“At Rainmatter, we want to support founders solving problems around health and nutrition with a long-term view,” said Zerodha Founder and CEO Nithin Kamath. “Healthy food in India has usually been either boring or unaffordable, and Kenko is changing that by making it tasty, accessible, and right for individuals and families.”
India’s health-focused food services segment, estimated at $2 billion to $3 billion, is expanding at an annual clip of 20% to 25%. Within that, subscription-based healthy meals, still a nascent category, have gained momentum in urban centres as working professionals and families seek convenient, reliable, and nutritious options.
Kenko’s model sits at the intersection of this shift, combining data-driven nutrition with ready-to-eat convenience. Its café network offers visibility and sampling opportunities, while subscriptions provide recurring revenue and direct engagement with customers.
The company plans to operate six cafés and introduce two new product lines over the next two years. “Healthy eating shouldn’t feel like a compromise; it should feel like a habit you enjoy,” said co-founder Vivek Chandran.
Kenko joins a growing list of Indian startups, such as Wellfed, Mealzee, and DiabeSmart, tapping into the country’s appetite for clean, functional, and subscription-based food. Investors see this as an emerging category akin to the early days of fitness tech or digital health, where customer retention and daily use can translate into strong long-term value.
Edited by Megha Reddy
Original Article
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