Kidswear is a highly dynamic and expanding sector that is showing shifts in technological advances, trends, and cultural impacts. This can include multiple kinds, such as basics to high-end fashion. With the startup culture in India becoming highly popular, clothing franchises are the perfect business opportunity for entrepreneurs who want to make smart investment choices.
Investing in the clothing industry is highly beneficial for the ever-evolving fashion in the Indian market, as it leverages the country’s growing economy and customer base. So, let us take a jump into the startup investment idea of the kidswear franchise business.
Why is a Franchise Business a Smart Choice?
5 Reasons to Start a Clothing Franchise Business
Which are the Best Kidswear Franchise Businesses in India?
Why is a Franchise Business a Smart Choice?
Setting up a kidswear franchise business is a great way for entrepreneurs to set up their business with the help of a well-known brand. Franchises have a clear plan and support startups. They provide tested ways of doing business that are already foolproof in the market.
This includes the guidelines on the management of different business parts, all from inventory to connecting with customers. Choosing the right franchise means business owners can avoid the usual risks of setting up a business from scratch with a proven business, a recognized brand, a proper business model, and support to understand the challenges of running a business.
5 Reasons to Start a Clothing Franchise Business
When planning to start a clothing franchise business, the questions of how and where are very important, but before that, answering the question of why is necessary.
- Setting up a recognized brand: Investing in a kids’ clothing franchise provides immediate access to a brand that is already loved and recognized. Building this loyalty can take other brands years, whereas you have an edge over an already set-up customer base.
- Successful business model: Franchises have a tried-and-tested business model that has been refined over the years. This means that marketing strategies, inventory management systems, standard processes, and customer service methods are all optimized to improve efficiency and profitability.
- Highly comprehensive training and support: The parent company will provide you with ongoing support for various business operations that include product knowledge, initial setup assistance, staff training, and marketing guidance.
- Financial support: Many franchisors have connections with banks and other financial institutions that make it easier for franchisees to get loans. This initial funding will help cover investment costs, marketing expenses, inventory purchases, and more.
- Reduced risk and economies of Scale: A kidswear franchise offers benefits from economies of scale, especially in purchasing power. Options such as a centralized supply chain, bulk buying options, and shared resources offer franchises a reduction in costs and improved profit margins. The risk is also lower than a standalone venture due to the collective marketing efforts.
StartupTalkyNitin Konde
Which are the Best Kidswear Franchise Businesses in India?
|
Name of Brand |
Initial Investment |
|
Gini & Jony Kids Wear |
₹32 – ₹53 Lakhs |
|
Lolipop |
₹5 – ₹10 Lakhs |
|
Lilliput |
Not publicly available |
|
MiniKlub |
Not publicly available |
|
Nature Kids |
Not publicly available |
|
FirstCry |
₹50 – ₹75 Lakhs |
Gini & Jony Kids Wear
| Founded | 1990 |
|---|---|
| Franchising Since | 2001 |
| Franchise Units | 200–500 |
| Initial Investment | INR 32–53 Lakhs |
This Indian children’s clothing brand was promoted by the Lakhani brothers. The brand is a mix of company-owned and franchisee outlets, present in over 106 cities with over 200 brand outlets. The brand is also a part of stores like Pantaloons, Shoppers Stop, Lifestyle Stores, and more.
Lil Lollipop
| Founded | 2005 |
|---|---|
| Franchising Since | 2011 |
| Franchise Units | 200 |
| Initial Investment | INR 5–10 Lakhs |
| Royalty Fees | 30% |
This market leader offers a wide range of adorable kids' wear with footwear, and boys' and girls' accessories that are eclectically and funky designed. Lil Lollipop has kids' clothing ranging from 2-12 years old.
Lilliput
| Founded | 2003 |
|---|---|
| Franchising Since | Unknown |
| Franchise Units | Unknown |
| Initial Investment | Not provided |
| Royalty Fees | Not provided |
The company started in 2003 in India and sells high-end kids' clothing. They are a Delhi-based company that sells trendy clothing for children of all ages, with a range in blazers, jeans, shorts, skirts, and even tracksuits, in varying price ranges.
MiniKlub
| Founded | 2013 |
|---|---|
| Franchising Since | No franchise model publicly detailed |
| Franchise Units | Unknown |
| Initial Investment | Not provided |
| Royalty Fees | Not provided |
Set up in 2013 by First Steps Babywear Pvt. Ltd, this one-of-a-kind initiative sells foreign designer products. From the age of 0-8 years, the clothing section reflects the carefree attitude of childhood via clothing and accessories that are trendy.
StartupTalkyRia Puneyani
Nature Kids
| Founded | Not provided |
|---|---|
| Franchising Since | No franchise model publicly detailed |
| Franchise Units | Unknown |
| Initial Investment | Not provided |
| Royalty Fees | Not provided |
This brand is a manufacturer and exporter of infant clothes, baby bedding, and accessories made from 100% organic cotton. With health-conscious clients, the quality of clothing is greatly improved, which removes any herbicides, pesticides, and fertilizers.
FirstCry
| Founded | 2010 |
|---|---|
| Franchising Since | 2015 (FirstCry Exclusive Baby & Kids Store model) |
| Franchise Units | ~950+ Exclusive Stores across India |
| Initial Investment | ₹50–75 Lakhs (varies by location/size) |
| Royalty Fees | 7–10% of monthly gross turnover |
One of the most popular online baby and infant stores in Asia, the brand is always there from every stage in motherhood to childhood. The brand is a proud owner of more than 2 lakhs of children’s items, which include more than 2000 national and foreign baby brands.
StartupTalkyRishabh Rathi
Conclusion
Starting a kidswear franchise requires careful planning, financial investments, and a commitment to providing your customers with the best. When you choose the right franchise, you not only build a successful brand but also a profitable business in the booming children’s clothing industry. With the right marketing strategy and a great team to support you in-store, the sky is the limit, especially when helping families choose the perfect outfits for their little ones.
StartupTalkyApoorva Bajj
FAQs
Which is the best kidswear franchise brand in India?
Some of the top kidswear franchise brands in India include:
- FirstCry
- Gini & Jony
- Lil Lollipop
- Lilliput
- MiniKlub
- Nature Kids
Do kidswear franchises offer financial assistance?
Yes, many established franchisors have tie-ups with banks or NBFCs to help franchisees secure business loans to cover setup, inventory, and operational costs.
What is the average cost to open a kidswear franchise in India?
The investment typically ranges between INR 5 lakhs to INR 75 lakhs depending on the brand.
Do kidswear franchises provide training and support?
Yes, most kidswear franchises offer comprehensive training and support including staff training, store setup guidance, marketing strategies, inventory management tools, and ongoing operational assistance.
Original Article
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